You don’t know what you don’t know. Zawro will tell you what you need to know, in terms of your current what you need for your current business. Note in this article you’ll only be given information on what to look out for, and not the actual software itself.
Depending on your company size, and how fast you’re growing, there’re certain factors you should know about before selecting the marketing software platform that will fit your business.
Main things to consider:
– Open source, or not open source;
– Monthly payment subscription, or own it outright;
– Off the shelf commercial software, or something you can modify later.
How do you select which marketing software platform to use?
Find an open source marketing software platform and get it implemented for you. There won’t be any monthly charges, and all you need is a one off investment cost to set up your software. You can do as you want with it, and when money comes rolling in, you can get Zawro to add features for you since it’s open source. Open source software usually have extra features done by the open source community, so some features you don’t even need it get developed, you just need to get it implemented.
Pick an existing software that’s a monthly subscription. Monthly subscription software is easier, as the software’s already working but you’re paying an ongoing price. As long as the ongoing cost is offset with saving you time and/or increasing your sales, this is an good option for you.
Pick a monthly subscription software but with free basic use. These software are great because you get to test out the software and see if it’s right for you. When you get the basic features working, as you need more advance features, you can add it into your account and start paying for the extra features.
Which options best for you?
If you’re a Business that has very little sales:
Pick option A or C. Keep your costs ongoing costs low as you don’t need all the extra features, since sales are low. You’ll want to learn how to use your new marketing software to grow your business. Once money comes rolling in:
– If you picked option A: since the software’s open source, you can get addons implemented for you. The open source community usually have addons already done, but you just need to implement it, so the cost is very little.
– If you picked option C: you just pay for the extra features that you need. These features will save you time and/or make you extra sales.
If your business has some sales but not consistent:
Pick option A or C. You’ll want to keep your monthly cost as low as possible. Pay the one off investment to get your marketing system working, but keep your ongoing cost very low. As your sales pick up, you can start adding more features to option A, or pay for the extra features in option C.
If your business has increasing sales and you’re growing fast:
Pick option B. Get a proven system that’s working and will save you time and make you extra sales. You’ll need to invest the monthly so you can grow as fast as possible, and remove all the bottle necks. In the future if your business steady’s out, you can start looking at other avenues to decrease your monthly cost.
If you want to know what software to pick, then contact Zawro and we’ll find something that’ll fit you.